PwC deepens commitment to crypto as U.S. regulatory changes and stablecoin adoption reshape the market, report finds.

PwC Steps Up Crypto Efforts as Stablecoin Regulations Provide Clarity

PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, is increasing its focus on crypto clients, taking advantage of evolving U.S. regulations, the Financial Times reports.

Paul Griggs, PwC’s U.S. senior partner and CEO, said the firm plans to “lean in” to crypto work as stablecoin legislation and clearer rules give institutions greater confidence to adopt digital assets. He highlighted the GENIUS Act as a key driver for PwC’s expansion into the sector.

“The GENIUS Act and related stablecoin regulations will provide more conviction around this asset class,” Griggs told the FT. He also noted that tokenization is expected to grow, and PwC intends to remain fully engaged in that ecosystem.

The move signals a sharper approach after years of caution, when regulatory uncertainty and high-profile enforcement actions made compliance and risk assessment challenging. PwC aims to be “hyper engaged” across audit and consulting services, including advising clients on using stablecoins to improve payment efficiency, a theme gaining traction as banks and fintech firms explore programmable settlements and faster cross-border transfers.