Bloomberg Reports Morgan Stanley is Exploring Crypto Trading via E*Trade.

Morgan Stanley is set to expand its services to retail investors by launching crypto trading on its E*Trade platform, according to reports from Bloomberg. The move, which is still in development, aims to offer customers access to a wide range of digital assets, positioning the firm as a major player in the evolving crypto market. While Morgan Stanley currently offers crypto-related products like ETFs and futures to its institutional clients, this new initiative would mark its first direct entry into the retail crypto space. The bank’s plans come as the regulatory environment becomes more favorable for such offerings, signaling a shift toward mainstream crypto adoption.