Juventus Fan Token Falls Over 13% After Turning Down Tether Offer, Club Shares Up

Juventus shares surged after stablecoin issuer Tether’s €1.1 billion takeover bid was rejected, while the club’s fan token (JUV) dropped sharply.

JUV initially climbed above $0.85 on Sunday, its highest level since early November, but fell over 13% to under $0.74 by Monday morning in Europe, according to CoinGecko.

Meanwhile, Juventus’ publicly traded shares jumped more than 14% to €2.50 following the news of Tether’s all-cash offer and its rejection by controlling shareholder Exor.

Tether, which issues the USDT stablecoin, offered a 21% premium, valuing Juventus at €1.1 billion. Already the club’s second-largest shareholder with 11.53%, it sought to acquire Exor’s 65.4% stake at €2.66 per share. Exor, controlled by the Agnelli family, confirmed it “has no intention of selling any of its shares in Juventus to a third party, including but not limited to El Salvador-based Tether.”

Crypto exchanges continue expanding in sports, investing $568 million in sponsorships for 2024–2025—a 20% increase year-over-year—with soccer accounting for nearly 60% of deals, according to SportQuake.