CEO’s Tease of Bitcoin Adoption Sends Rumble Stock Up

Rumble Shares Rally as CEO Hints at Bitcoin Integration

Rumble (RUM), the rising video-sharing platform and competitor to YouTube, saw its stock climb during Tuesday’s afternoon trading session following a tantalizing hint from CEO Chris Pavlovski about adopting bitcoin (BTC).

“Should Rumble add Bitcoin to its balance sheet?” Pavlovski asked on X (formerly Twitter).

The question quickly sparked interest, garnering a response from MicroStrategy (MSTR) Executive Chairman Michael Saylor, a vocal advocate for corporate bitcoin investments.

“Yes,” Saylor replied succinctly. “Happy to discuss the benefits and process with you.” Pavlovski promptly replied, “DM’ing you now,” hinting at a deeper conversation in the works.

The exchange lifted Rumble’s stock, which had been trading lower earlier in the session. Shares surged as much as 7% before settling up 3.3% by market close.

Bitcoin also broke new ground, hitting an all-time high of $94,000, driven by growing enthusiasm for corporate adoption of the cryptocurrency.

Rumble, which reported $25.1 million in Q3 revenue—a 39% increase year-over-year—closed the quarter with $130.8 million in cash and cash equivalents. The stock has gained 26% year-to-date, pushing the company’s market valuation to $1.6 billion.

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