Say goodbye to market hours: A top ETP firm has launched 24/7 liquidity for tokenized stocks, gold, and money market funds.

Flow Traders, a major player in the exchange-traded products (ETP) market, has unveiled a new 24/7 over-the-counter (OTC) liquidity service for tokenized assets, extending its traditional finance expertise into the digital asset space.

Announced Tuesday, the initiative enables institutional clients to access continuous liquidity for blockchain-based versions of traditional assets, even when conventional markets are closed on weekends or after hours. The service is designed to help institutions manage risk and maintain capital efficiency beyond standard trading windows.

The offering is powered by Flow Traders’ Digital Asset OTC platform, which delivers proprietary two-way pricing for a range of tokenized instruments, including money market funds, equities, and commodities. Among the supported assets are Franklin Templeton’s BENJI and Tether Gold (XAUT), according to a statement shared with CoinDesk.

With the launch, the platform will continuously quote buy and sell prices, allowing counterparties to trade tokenized assets at any time. The service is immediately available to permissioned institutional clients, who can connect via FIX protocols and other standard trading interfaces.

Thomas Spitz, CEO of Flow Traders, said the firm has long operated at the intersection of traditional and digital markets, and the launch marks a significant step in bridging the two by offering round-the-clock OTC liquidity for regulated tokenized assets.

The move addresses a persistent challenge for institutional investors: the inability to adjust positions outside regular market hours. This limitation has become especially evident during recent geopolitical developments, such as escalating Iran-Israel tensions over weekends, when traditional trading desks are inactive while crypto markets remain open.

Marc Jansen, co-chief trading officer at Flow Traders, noted that demand for such a service is being driven by institutions seeking to manage exposure continuously. He added that tokenized equities and commodities are already gaining traction on platforms like Binance, OKX, and Hyperliquid, where weekend price discovery increasingly aligns with traditional market openings.

According to Jansen, OTC liquidity is particularly important for larger trades, where public exchange liquidity is still developing. By providing deeper, more reliable pricing, the service helps institutional traders navigate off-hours markets more effectively.

Flow Traders also highlighted the rapid growth of tokenization, pointing out that the tokenized gold and silver market is approaching $6 billion in value—roughly quadrupling since the end of 2024.

Tether CEO Paolo Ardoino emphasized the importance of liquidity providers in scaling the market, noting that firms like Flow Traders are essential for ensuring efficient trading and broader access to tokenized assets such as XAUT.

While the sector is expanding quickly, it also demands robust infrastructure and expertise. Flow Traders believes its two decades of experience in market-making and liquidity provision across ETPs, digital assets, fixed income, FX, and commodities gives it a competitive edge. The firm ranked among the top three global ETP market makers by trading volume in 2025.

Jansen added that the firm’s background in ETF markets—where pricing often continues even when underlying markets are closed—has equipped it with the models needed to extend similar capabilities to tokenized assets.

Looking ahead, Flow Traders plans to expand the OTC service, with asset coverage evolving based on institutional demand, regulatory developments, and venue integrations. Availability will vary by jurisdiction, depending on client eligibility and the regulatory status of different entities within the Flow Traders group.