Fanatics Enters the Prediction Market Space With an App Available in 10 States

Fanatics is widening its footprint beyond sports merchandise with the launch of Fanatics Markets, a real-money prediction platform where users can trade on outcomes spanning sports, politics, the economy and more. The company says it will open markets tied to crypto prices, IPOs, entertainment releases and technology trends by 2026.

The platform is already available in 10 states and will expand to 24 states in stages in the coming days. Major jurisdictions such as California, Texas, Florida and Washington are slated to join the lineup soon. Through the app, users can trade event-based contracts linked to everything from game results and political decisions to economic data releases.

Developed in partnership with Crypto.com, Fanatics Markets is backed by the regulatory approvals acquired through Fanatics’ July purchase of Paragon Global Markets, which secured authorization from the CFTC and membership with the National Futures Association.

Fanatics announced its intention to enter the prediction-markets arena in November as it prepares to compete with dominant players Polymarket and Kalshi, both boasting multibillion-dollar valuations.

“With Fanatics Markets, we’re giving fans a safe and intuitive way to engage with the moments that move sports and culture,” said Matt King, CEO of Fanatics Betting & Gaming.

The launch highlights Fanatics’ broader ambition to weave financial tools and trading products into its expansive sports ecosystem, leveraging its massive brand presence to introduce prediction markets to a mainstream audience.