XRP Loses 8% as Bulls Hit Wall at $3 in Lead-Up to ProShares ETF Release

XRP Slides 8% as Institutions Adjust Positions Ahead of ETF Launch

July 15, 2025

XRP fell 8% in the past day as institutional investors scaled back exposure ahead of the upcoming launch of the ProShares XRP Futures ETF. The decline highlights ongoing caution among corporate treasuries navigating regulatory uncertainty.

Key Points

• Price Movement: XRP dropped from $3.02 to $2.78 between 06:00 on July 14 and 05:00 on July 15, with a 7% intraday range spanning $2.80 to $3.02.
• Volume Surge: Morning trading saw volume peak at 216.12 million as coordinated buying lifted XRP to $3.02, before profit-taking reversed gains.
• Partial Recovery: A modest rebound from $2.82 to $2.87 (+2%) occurred between 04:09 and 05:08, supported by 112.75 million in trading volume, signaling institutional interest at lower levels.
• ETF Influence: The selloff coincides with institutional risk management as markets await the ProShares XRP Futures ETF launch on July 18.

Market Backdrop

The SEC’s unresolved stance on digital assets continues to shape institutional trading strategies. Corporate treasuries are treading carefully, balancing early market exposure with the need to maintain regulatory compliance.

The forthcoming ProShares ETF has opened a new path for institutional investment, especially for funds looking to enter crypto markets in a more controlled way. Against this backdrop, XRP witnessed sharp buying near $3.00 early in the session, followed by significant overnight selling as risk limits came into play.

Trading Overview

• High of Day: $3.02 reached during the 13:00 surge
• Support Breach: The $2.95–$2.90 range failed to hold during late-night trading
• Late Rally: XRP bounced from $2.82 to $2.87 in the final hour, with volume of 112.75 million
• Support Zone: $2.80 remains a key support level
• Resistance Levels: The $2.95–$3.02 range poses significant resistance

Technical Outlook

• A rejection at $3.02 on high volume shifted momentum bearish, establishing lower highs
• Algorithmic selling accelerated losses from $2.95 to $2.80 overnight
• The late-session rebound suggests possible corporate accumulation between $2.82 and $2.87
• $3.00 continues to be the psychological barrier for bulls to overcome

Focus Areas for Traders

• Can XRP hold above $2.87 as markets prepare for ETF-driven flows?
• A decisive move above $3.00 could bolster bullish institutional sentiment tied to XRP’s payment applications
• Regulatory uncertainty remains a headwind, likely capping upside until ETF flows clarify market direction
• Institutional desks are expected to stay active but cautious, trading within well-defined volatility bands

Bottom Line

XRP’s recent 8% slide underscores more than simple market volatility—it reflects strategic positioning by institutional investors anticipating regulatory shifts and the impending ProShares ETF launch. While selling pressure surfaced above $3.00, the late-session recovery and ETF timeline hint at potential re-entry opportunities.

Should regulatory clarity improve and the new ETF attract robust interest, XRP could see renewed institutional inflows. For now, expect disciplined, risk-managed trading as major players navigate an evolving market landscape.