With Revenues Sliding, Pump.fun Backs Memecoins Through New Liquidity Initiative

Pump.fun Launches Liquidity Initiative to Support Top Memecoins Amid Revenue Drop

Solana-based memecoin launchpad Pump.fun has unveiled the Glass Full Foundation (GFF), a new liquidity initiative designed to support selected ecosystem tokens as the platform faces a steep decline in revenue.

The GFF will deploy capital into “ecosystem tokens to support our most diehard cults,” the team said in a post on X. While specifics around funding sources and project selection remain undisclosed, initial liquidity injections have already begun, with additional support expected.

Leading tokens in Pump.fun’s ecosystem include Fartcoin (FART), which has surpassed $1 billion in market cap, and Peanut the Squirrel, inspired by a viral Instagram pet, now valued at over $253 million.

Pump.fun’s move comes as daily revenue has plunged from over $7 million in January—during the height of the memecoin mania—to roughly $200,000 in early August, based on on-chain data. The downturn has been compounded by growing competition from LetsBonk.fun, a rival Solana launchpad linked to the Bonk community, which recently overtook Pump.fun in terms of project launches and revenue.

The Glass Full Foundation marks Pump.fun’s attempt to reinvigorate its ecosystem by directly backing high-engagement tokens amid increasing pressure in the Solana memecoin space.