WhiteBIT Token Soars After Juventus Sponsorship Deal Goes Public
WhiteBIT’s token (WBT) jumped more than 30% in the past day after the crypto exchange announced a landmark sponsorship agreement with legendary Italian football club Juventus.
The three-year deal names WhiteBIT as both the “official cryptocurrency exchange” and “official sleeve partner” of Juventus, marking one of the most high-profile partnerships between a digital asset company and a major European sports brand. The WBT token surged shortly after the news broke, fueled by investor optimism around brand exposure and market reach.
Starting with the 2025 FIFA Club World Cup, the WhiteBIT logo will appear on the right sleeve of Juventus’ Men’s First Team kits, reinforcing the exchange’s growing presence in global sports marketing.
WhiteBIT says the partnership will focus on fan engagement and blockchain-powered experiences, aligning with Juventus’ push toward digital innovation.
The announcement also follows reports that Tether, the world’s largest stablecoin issuer, has increased its equity stake in Juventus to over 10%, signaling broader crypto-sector investment in top-tier football.
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