Swiss luxury watchmaker Franck Muller has launched an exclusive collection of 1,111 watches that feature built-in QR codes linking directly to Solana blockchain wallets.
This innovative “phygital” series merges high-end horology with blockchain technology, allowing owners to wear their Solana wallet on their wrist. Each timepiece costs 20,000 Swiss francs (around $24,300) and is designed to appeal to crypto enthusiasts eager to showcase their digital assets in a physical form.
However, this unique fusion of luxury and crypto comes at a time when displaying cryptocurrency wealth has become increasingly risky. The industry has recently witnessed several violent incidents targeting crypto holders, including a high-profile kidnapping attempt involving the family of Pierre Noizat, CEO of the Paymium exchange. The incident was widely circulated on social media.
Similar cases include the abduction of a crypto millionaire’s father and the kidnapping of Ledger hardware wallet co-founder David Balland and his wife, both of whom were rescued by authorities after ransom demands.
While Franck Muller’s Solana watch collection stands as a powerful symbol of digital ownership and innovation, prospective buyers may be wary of the potential security risks associated with visibly displaying their crypto holdings.
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