SocialFi Token Explodes 440% Following Coinbase’s Rebrand of Base App

ZORA Token Skyrockets 440% After Coinbase’s Base App Rebrand Boosts SocialFi Activity

Coinbase’s recent transformation of its Wallet into the newly branded Base App has unleashed a wave of momentum across the SocialFi sector — with the ZORA token emerging as one of the biggest winners.

The revamped Base App now integrates directly with Zora and Farcaster, offering features like social posting, chat, and instant token minting. This tighter integration has made it far easier for Web3 users to engage with these platforms, triggering a sharp rise in both creator activity and token usage.

Following the July 16 rebrand, Zora saw a massive uptick in engagement. Dune Analytics data shows daily token mints surged from around 4,000 to over 15,000, reaching a peak of 38,000 on July 24. Trading volume also soared, climbing from roughly $1 million to over $6 million daily, while trades jumped from 30,000 to more than 150,000.

This spike in activity propelled ZORA’s price from $0.011 to $0.0615 — a 440% increase in just one week. Its market cap swelled from under $50 million to more than $200 million, according to CoinMarketCap.

Creator earnings surged in parallel. Daily payouts jumped from about $1,000 to over $30,000, with more than 12,000 unique creators joining the Zora ecosystem. At the peak of the frenzy, over 8,000 Zora Smart Wallets were active daily.

With the Base App now acting as a SocialFi gateway, Coinbase appears to be unlocking a new phase of user growth and creator monetization. For Zora and its token, the rebrand has sparked a breakout moment — and traders are watching closely to see if the rally continues.