Institutional Investor Focus
Meliuz to Raise $32.4M for Strategic Bitcoin Allocation; Stock Declines on Discounted Equity Offer
Brazilian digital commerce platform Meliuz (CASH3) has announced a R$180 million (~$32.4 million) capital raise through a new equity offering, according to regulatory filings made Friday. The proceeds will be used to initiate a bitcoin allocation as part of a revised corporate treasury strategy.
Shares were priced at R$7.06, representing a ~5% discount to the prior session’s close of R$7.43. The stock traded more than 5% lower following the announcement.
The deal is being managed by BTG Pactual and marks Meliuz’s latest step toward integrating digital assets into its financial structure. Earlier in the year, the firm declared its intent to raise a total of $78 million to become Brazil’s leading bitcoin treasury firm.
Meliuz, which operates one of the country’s fastest-growing e-commerce and cashback ecosystems, reported 41 million users as of Q1 2025. Its current market capitalization stands near R$647 million (~$116.5 million), according to TradingView.
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