Lesser-Known Fintech Launches $100M Crypto Investment Program Targeting BTC, ETH

Treasure Global Bets Big on Bitcoin and Ethereum in $100M Treasury Pivot

Treasure Global (NASDAQ: TGL), a modest fintech firm traded on the Nasdaq, is making an outsized bet on the future of crypto.

In a bold move revealed this week, the company outlined plans to allocate up to $100 million toward a diversified digital asset reserve—featuring bitcoin, ethereum, and regulated stablecoins—funded through a blend of institutional capital and its existing equity raise program.

But this isn’t just about treasury management. Treasure Global sees digital assets as core to its long-term product roadmap. Proceeds from the initiative will help power the rollout of an AI-based consumer analytics platform, as well as support upcoming tools for blockchain loyalty rewards and crypto-powered payments.

The announcement echoes a growing theme: public companies are looking at crypto not only as a hedge, but as infrastructure for their future offerings. It follows similar moves by Strategy, Metaplanet, and K Wave Media—firms that have collectively committed hundreds of millions toward crypto holdings.

Treasure Global’s pivot didn’t go unnoticed. Its stock popped 11% on the news, despite a relatively modest $4.34 million market cap, showing that even small firms can make big waves in crypto.