Donald Trump’s TRUMP Coin Plunges 75% From Peak, Even as He Promotes It on Truth Social

TRUMP Token Plunges 75% From Peak Despite Trump’s Continued Promotion

Donald Trump’s TRUMP token has nosedived 75% from its all-time high, even as the former president continues to rally support for it on social media.

Issued just days before Trump’s inauguration on January 20, TRUMP became the first-ever memecoin to receive direct backing from a sitting U.S. president. The token surged to a $14 billion market cap within 48 hours but quickly turned into a losing trade for most retail investors, as a CoinDesk analysis previously highlighted.

Trump took to Truth Social over the weekend to express his enthusiasm, posting, “I LOVE $TRUMP!!” along with a link to buy the token. However, his endorsement failed to revive demand. By early Sunday, TRUMP had sunk to $19.09—its lowest level since Trump reentered the White House and far below its initial exchange listing price of around $40.

The collapse of TRUMP underscores the inherent risks of politically tied memecoins, where hype can be short-lived and market sentiment shifts rapidly.

The token’s decline coincides with a broader crypto market downturn, fueled by Trump’s announcement of new trade tariffs on Canada and Mexico. Bitcoin (BTC) dropped 6% in the past day, while major altcoins like XRP and Dogecoin (DOGE) saw even steeper declines of over 25%, erasing months of gains.