Coinbase Rolls Out Red Carpet—Actually, “Blue Carpet”—for BNB

Coinbase Rolls Out ‘Blue Carpet’ and Signals BNB Listing

Coinbase surprised the crypto market Wednesday by introducing The Blue Carpet, a new issuer-facing listings program, and shortly after adding Binance’s BNB token to its listing roadmap. While inclusion on the roadmap signals intent rather than a guaranteed listing, it underscores Coinbase’s growing openness to nonnative assets.

The Blue Carpet program provides projects with direct access to the listings team, updates to asset pages across Coinbase’s centralized exchange and retail DEX, referral discounts for services like MiCA whitepaper support and market-maker matching, and limited Coinbase One subscriptions for select team members. Listings and applications remain free, and participation in ancillary services is optional.

BNB’s roadmap addition follows criticism from Arca CIO Jeff Dorman, who previously highlighted Coinbase’s exclusion of high-performing rival tokens. Originally a 2017 trading-fee token, BNB now serves as the primary gas and utility token for BNB Chain, powering transactions, staking, governance, and token launches.

At press time, BNB traded at $1,164.33, down 4.7% over 24 hours.