Coinbase CEO Outlines Vision to Develop a Super App Integrating a Full Range of Financial Services.

Coinbase CEO Armstrong: Super App Ambition Gains Momentum as U.S. Policy Advances

Coinbase (COIN) CEO Brian Armstrong reiterated that the exchange’s long-term strategy is to become a financial “super app,” blending crypto with mainstream banking and fintech services.

Speaking on Fox Business’ The Claman Countdown, Armstrong said Coinbase wants to serve as users’ primary financial account. He pointed to the firm’s bitcoin-rewards credit card as an early example, adding that crypto rails can undercut traditional card networks weighed down by high swipe fees.

“We want to be a bank replacement for people,” Armstrong said. “Our goal is to provide all types of financial services, not just crypto.”

Armstrong highlighted growing bipartisan momentum in Congress, citing new stablecoin rules under the “Genius Act” and pending Senate market-structure legislation as critical tailwinds. He warned, however, that lobbying by large banks remains an obstacle, with some seeking to curb crypto rewards programs.

Despite rising competition from U.S. exchanges like Gemini, Armstrong said Coinbase’s custody dominance and track record of trust position it to expand into payments, savings and investing. Coinbase now safeguards more digital assets than any other provider.

On the market outlook, Armstrong avoided short-term calls but said bitcoin could reach $1 million by 2030, driven by regulatory clarity, a potential U.S. strategic reserve, and inflows into spot bitcoin ETFs — most of which rely on Coinbase for custody.