Brazil’s Méliuz Snaps Up $28.6 Million in Bitcoin, Claiming Leading Public Holder Status in LatAm

Méliuz Becomes Latin America’s Leading Public Bitcoin Holder with $28.6M Purchase

Brazilian fintech company Méliuz (CASH3) has officially become the largest publicly listed bitcoin holder in Latin America, following its latest BTC acquisition valued at $28.6 million.

The company added 275.43 BTC to its balance sheet after a recent equity offering, bringing its total holdings to 595.67 BTC. The average purchase price came in at $102,702.84 per coin. With this latest addition, Méliuz now ranks 36th globally among public companies with bitcoin on their books, according to data from BitcoinTreasuries.

Méliuz, which offers cashback and financial services to over 30 million users across Brazil, has increasingly leaned into crypto as part of its treasury diversification strategy.

The firm also reported a bitcoin yield of 908%—a metric used to estimate the amount of BTC held relative to company shares. While methods for calculating BTC yield vary across companies, Méliuz’s figure places it among the top-performing corporate holders.

For context, The Blockchain Group reported a yield of 1,173%, MicroStrategy (MSTR) posted a 19.1% year-to-date yield, Metaplanet (3350) stood at 266.07%, and Semler Scientific (SMLR) reported 26.7%.

Shares of Méliuz were up 0.15% following the news, extending year-to-date gains to nearly 160%.