According to Eric Semler, Viant Technology Might See Gains by Purchasing Bitcoin.

Eric Semler Suggests Bitcoin Strategy Could Revitalize Viant Technology Amid Declining Stock

Viant Technology (DSP), an advertising technology firm, could significantly increase shareholder value by adopting a Bitcoin treasury strategy, according to Eric Semler, chairman of Semler Scientific (SMLR), a company that itself has embraced Bitcoin purchases.

Semler included Viant on his list of “Zombie Zone” companies, alongside Zoom Communications (ZOOM) and Coursera (COUR), which, he claims, have capital reserves but lack a clear strategic direction to unlock their potential. Neither of the previous companies followed Semler’s advice.

In a post on X, Semler pointed to Viant’s 44% drop in stock value since its 2021 IPO and its 50% decline just this past February as signs of investor skepticism about the company’s long-term growth outlook. However, Viant’s financial position remains strong, boasting $205 million in net cash—around 25% of its $900 million market cap—and $34 million in free cash flow in 2024, with growth projections extending through 2028.

Despite solid financials, Viant faces mounting pressure from tech giants like Google and Amazon, as well as the growing commoditization of demand-side platforms. Chris Vanderhook, one of the company’s co-founders, has publicly expressed his enthusiasm for decentralized technologies, including cryptocurrency, blockchain, and NFTs, as part of his vision for a “New Open Web.”