Justin Sun Backs TRUMP With $100M, Aiming to Transform It Into a Global Crypto Icon -

Justin Sun to Invest $100M in TRUMP Token, Aiming for Global Crypto Brand Status

Tron founder Justin Sun has unveiled plans to purchase $100 million worth of TRUMP tokens, signaling his intention to transform the politically themed cryptocurrency into a global brand, with a particular focus on Asia and Africa.

“We will make TRUMP token very popular in Asia and the rest of the world,” Sun told CoinDesk in an interview.

The move reflects Sun’s growing alignment with the Trump administration’s pro-crypto stance and suggests possible future collaborations between Sun and Trump’s circle.

Sun Expands Trump-Aligned Crypto Portfolio

Sun has been steadily investing in crypto assets tied to former President Donald Trump. After the 2024 U.S. election, he acquired nearly $75 million of World Liberty Financial (WLFI) tokens through several purchases. His planned $100 million investment in TRUMP tokens marks his most significant bet yet on what he calls the “Trump crypto universe.”

Launched originally on Solana, TRUMP is set to bridge to the Tron network via LayerZero, Sun said, positioning it as a flagship asset within the Tron ecosystem.

“Tron has the potential to become the next-generation settlement layer, not just for stablecoins but for meme coins and other popular assets,” Sun added.

Global Marketing and Exchange Expansion

Beyond simply acquiring tokens, Sun plans a global marketing push targeting Asia and Africa. He also aims to secure additional exchange listings for the TRUMP token to boost liquidity and increase mainstream adoption.

This proactive approach stands in contrast to earlier challenges faced by politically themed tokens like MAGA, which struggled to gain listings on major platforms due to their political associations.

“TRUMP is a very important memecoin and a globally recognized IP,” Sun emphasized, presenting the token as both a cultural brand and a financial asset.

Politics, Regulation, and Industry Outlook

Sun believes the crypto industry could benefit significantly from pro-crypto policies under a potential Trump presidency, drawing comparisons to how Bill Clinton’s administration supported the early internet.

“With the Trump administration showing great support for cryptocurrency, I think we are entering a new chapter for the industry,” Sun said.
“That’s something that will benefit the U.S. for the next 20, 50, even 100 years.”

Yet his optimism is tempered by political uncertainty. Some Democratic lawmakers are advancing measures such as the Modern Emoluments and Malfeasance Enforcement (MEME) Act, designed to prohibit presidents and their families from launching or profiting from memecoins and other digital assets.

“It’s pay-to-play politics on steroids, and Trump is cashing in,” said Senator Chris Murphy, who is backing the bill.

Tron Aims for Wall Street Access

Beyond his crypto ventures, Sun is preparing to take Tron-related entities public through Tron Inc., which is currently executing a reverse merger with Nasdaq-listed SRM Entertainment. The goal is to provide U.S. institutional investors with a new pathway to gain exposure to the Tron ecosystem via traditional financial markets.