Trump-Backed Social Platform Advances Plans for Bitcoin ETF Debut

Trump Media Expands Into Bitcoin ETFs With Truth.Fi Offerings

Trump Media and Technology Group (TMTG), the parent company of Donald Trump’s social media platform, is taking steps to enter the exchange-traded fund (ETF) market, with plans to launch multiple funds, including one centered around bitcoin (BTC), according to an announcement on Thursday.

The company’s ETF lineup will be branded under Truth.Fi, featuring three key products: the Truth.Fi Bitcoin Plus ETF, the Truth.Fi Made in America ETF, and the Truth.Fi Energy Independence ETF. While no official launch date has been set, TMTG expects the funds to go live later this year, subject to SEC approval.

Following Trump’s election, former SEC Chair Gary Gensler stepped down, and the agency is now led by Paul Atkins, a longtime advocate for lighter financial regulation. Some analysts speculate this shift could improve the regulatory landscape for crypto-related investment products.

“Our mission is to provide investors with access to assets that align with American values—energy, manufacturing, and bitcoin,” said TMTG CEO Devin Nunes. “We are exploring unique strategies that will set our ETFs apart in an increasingly competitive market.”

The funds will be custodied by Charles Schwab, with investment management handled by Yorkville Advisors, a New Jersey-based firm.

Bitcoin ETFs have drawn significant capital since their launch in early 2024, with BlackRock’s iShares Bitcoin Trust (IBIT) accumulating over $52.3 billion in assets, marking the most successful ETF debut in U.S. history.

Despite TMTG’s strong brand and political ties, Bloomberg Intelligence ETF analyst Eric Balchunas remains cautious about its growth potential.

“Trump’s ETFs will likely be niche compared to IBIT and FBTC,” Balchunas commented on X. “However, their launch reinforces bitcoin’s growing integration into mainstream finance, which is a big deal.”