Merger Between Asset Entities and Strive Clears Way for $1.5B Bitcoin Treasury Company

Asset Entities–Strive Merger Clears Shareholder Hurdle, Eyes $1.5B Bitcoin Treasury Strategy

Asset Entities (ASST) confirmed Thursday that shareholders have approved its merger with Strive Enterprises, marking the final step after Strive’s own shareholder nod earlier this month. The combined company will adopt the name Strive Inc. and pivot to a bitcoin-focused treasury model, a strategy increasingly embraced by publicly traded firms.

Matt Cole, currently head of Strive Asset Management, will assume the roles of chairman and CEO of the merged entity. Arshia Sarkhani, president and CEO of Asset Entities, will transition to chief marketing officer and board member.

Closing of the transaction remains subject to Nasdaq listing approval and other standard conditions. As part of the merger, Strive is set to complete a $750 million PIPE financing, with total proceeds potentially surpassing $1.5 billion if warrants are exercised. Cole highlighted the firm’s debt-free capital structure and long-term plan to maximize bitcoin per share.

Shares of ASST rallied 38% in U.S. morning trading on the news.