Corporate interest in Bitcoin grows as additional publicly listed companies follow the trend.

In recent weeks, Bitcoin adoption by publicly traded companies in the U.S. has continued to accelerate, with notable purchases and strategic announcements.

The latest company to make a move is Genius Group (GNS), which is listed on the NYSE. On January 10, GNS reported an increase in its bitcoin holdings to $35 million, surpassing its previously set target of $120 million. The company acquired 372 BTC at an average price of $94,047 per bitcoin. This move follows the company’s November 12 announcement of its “Bitcoin-first” strategy.

In addition to the bitcoin purchase, GNS also revealed a rights offering that allows shareholders to purchase additional shares at a discounted price. If fully subscribed, the offering could generate $33 million. GNS’s founder and CEO, Roger Hamilton, plans to participate in the offering, purchasing 500,000 shares. The company is also considering using loan financing to increase its bitcoin holdings further. GNS shares rose by 7% on Tuesday following the news.

Nasdaq-listed Ming Shing Group (MSW), a company providing wet trades services, also made headlines by purchasing 500 BTC at an average price of $94,375 per bitcoin. MSW shares have risen by 43% since the start of the year.

This marks a continued wave of bitcoin treasury adoption, with four publicly traded companies making bitcoin purchases and seven more unveiling strategic plans to acquire bitcoin in the near future. While no additional acquisitions have yet been made, the growing interest from corporate investors is evident.